Signals

A Signal is a statistically tested finding in your customer feedback: a topic that is mentioned more, or more negatively, in one group than in others (a Difference), or whose mentions changed in recent periods (a Trend). Each Signal shows the group it is compared with, how consistent the pattern is, the numbers behind it, quotes from the feedback and why it is shown. Findings without enough support are hidden unless you choose to show all.

Use Signals when you want to know which segments, such as a product, a platform or a country, stand apart from the rest, and what is rising or falling, without comparing tables by hand. You can give every Signal a verdict, Known, New, Unimportant or Artifact, with an optional note, so your team sees which findings it has already looked at.

Every Report has Signals, in every package; re-generating a Report's Signals deletes the current ones and their verdicts. In a Space, which is in the Enterprise package, Signals run again after every file, and the file can be one of the groups compared. Signals are not the same as a Space's Insights: a Signal is a tested difference or trend, an Insight a text on what the feedback says.

Signals also feed what comes next. An Action Plan reads the same evidence and its actions can name a Signal, and in a Space a Signal can become a Task whose feedback Kimola measures again after the task is done.