Dimensions

A Dimension is a research question Kimola asks of every piece of customer feedback, such as why a product is chosen, what goes wrong or who is speaking. Kimola has 10 Dimensions, grouped as Drivers, Issues, Actors, Context and Comparisons, and each one gives you the answers your customers give to that question, with how often each answer appears.

Motivations asks why something is chosen or preferred; Pain Points, what goes wrong or creates difficulty; Unmet Needs, what is missing or desired; Personas, who is experiencing it; Experience Stages, when it occurs; Experience Context, where it occurs; Social Context, with whom it occurs; Underlying Causes, why it occurs; Substitutions, instead of what it occurs; and Co-Occurrences, alongside what it occurs.

Use Dimensions when themes and sentiment are not enough and you need to understand motivations, unmet needs, personas or the situations behind an experience. Each Dimension is answered by a Dimension model, one of the kinds of Models in Kimola: where a classifier tags the topic of a piece of feedback, a Dimension model answers a research question about it.

In a Report, Dimensions are optional: you choose them while creating it or later, and each one gets an AI-written analysis. Every Dimension you add counts in the queries the Report uses, by the rule rows × models × Dimensions explained in Account.

In a Space, which is in the Enterprise package, Dimensions come from the Dimension models of its Funnel, and their Insights are written again after every file. The same answers appear on the pages of Customers and Departments, for the feedback each of them reads.